Laurie Rosenwald is an author, designer, painter, and educator.

Her most recent book, How to Make Mistakes on Purpose, (Hachette) was the subject of her TED-X talk. Based on a touring, hands-on workshop of the same name that gives readers and audiences insight into the world of creating through intentional acts of randomness - a way of working that helps individuals get unstuck, enjoy their community, and discover new skills. Not incidentally, it’s a whole lot of fun. In fact, it’s a powerful painkiller. Here’s the spotify playlist:

The Mistakes on Purpose workshop has been conducted for businesses, institutions and brands like Google, Starbucks, Collins, Scholastic, Buzzfeed, Artek, Johnson & Johnson, Brighton University, RISD, and Stockholm’s Museum of Modern Art, etc.

Books Authored: All The Wrong People Have Self-Esteem, (Bloomsbury) And to Name But Just a Few: Red Yellow Green and Blue, (Blue Apple) and New York Notebook. (Chronicle Books)

Laurie’s work has included animation, product design, and both online and print projects for Bloomingdale's, The City of Paris, Coca-Cola, Fiorucci, Ikea, JWT, Knopf, Neiman Marcus, Barneys, Henri Bendel, Nickelodeon, Collins, Ogilvy, Random House, Shiseido, Sony, Sundance Channel, Virgin, Warner Brothers, NYCXDESIGN and The Whitney Museum.

Her typeface, Loupot, designed in collaboration with Cyrus Highsmith, is published by Occupant Fonts. Her illustrations have appeared in The New Yorker, The New York Times, New York Magazine, The Atlantic, The Wall Street Journal, and Vanity Fair, among many other publications. 

Laurie has taught both Graphic Design and Illustration at The School of Visual Arts and Parsons School of Design, as well as Pratt Institute and New York University. She has been awarded by the Type Directors Club, Art Directors Club, American Illustration, Print Magazine, Communication Arts, and AIGA, and was nominated for the medal of AIGA and an Emmy Award.

Her paintings have been exhibited at Dietch, Sotheby’s New York, Spring/Break, Galerie Pixi Paris, and Galleri Duerr in Stockholm.